10 Ways to build Brand Awareness
What is Brand Awareness?
Brand awareness is the familiarity people have with your company. Think about when you see a logo or hear a tagline and can quickly recall the company it’s associated with. That’s brand awareness; and it is critical to the success of your business. Brand awareness is important because it gives companies a leg up on competitors. But it takes an average of 5-7 brand impressions before someone remembers and recognizes a brand. So if you want to be a go-to business whose name rests on the tip of consumer’s tongues, you need to think about how you can build brand awareness for your company.
In business, the rules don’t really change. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Do it right, and you’ll put building blocks in place that allow you to develop a thriving brand with an equally thriving future, one that people buy from simply because they love what you do, what you stand for, and the stories you share.
In fact, science has finally confirmed what we’ve long known to be true: we’re hardwired for stories. They lead to better understanding, trust, comprehension, receptivity, and more. We teach important ideas to our children via fables and fairy tales. We share episodes from the lives of important religious and historical figures via dialogues and stories. We connect, engage, and are moved … to tears, to laughter, to anger, to sympathy, to action. Through a research done recently [not by us] we found out that consistently presenting a brand can increase revenue by 23%, on average. We would love to help you build a memorable, recognizable brand that comes quickly to the minds of people in need of your product, and that's why we’re sharing 10 ways you can build brand awareness for your business.
Everyone loves free stuff, so take advantage of this! Freebies make existing customers – and potential ones – brand ambassadors who share your company name, logo and message far and wide, increasing brand awareness. Merchandises can range from Clothing and Apparel to Bags, Mugs, USB drives, notepads, diaries, bottles, umbrellas, key chains, badges etc... The possibilities are endless.
Coupons and Discount Codes
Who doesn’t love saving money? Offering promotional incentives for people to buy from your business doesn’t just increase sales, but it can get your business seen. People get excited when they save money. And when people save money they tell their friends and family. They are also great to print out and share at events. A coupon or voucher will increase the interest of many and even if they don’t go on to use the offer to convert, its another impression on a future prospect.
Sponsoring an event, a podcast or even a local sports team exposes your brand to people through an already established and trusted channel. Find an industry-related event to make the biggest impact and get your name in front of an audience that might need your products or service in the future.
Host Events and Workshops
Events and workshops are two ways to provide value to your audience. They boost the relationship you have with existing customers, but can also help in familiarize new audiences with your business. Event promotions are often more engaging and attention-grabbing than traditional advertising too.
Keyword Research and Analysis
To build brand awareness, you need to get your business found. Performing comprehensive keyword research and analysis will show you which keywords and key phrases people are searching for to find businesses like yours. Incorporate these into your keyword strategy and optimize your content for SEO to improve your rankings and brand visibility. Let your keyword research inform your optimization strategy so you can organically build brand awareness and reap the rewards. If you sell bags and manage to pop up when people search for this word, it will work wonders for your brand’s awareness and visibility.
Be Consistent in your Approach to Branding
Consistency is key in every aspect of a business. It is no different with brand awareness. In fact, here it’s vital. In everything you do, your company’s branding should be present. Its name, logo, tone, colors, and personality should be coherent no matter the channel.
Incorporate Social Media
Social media is a great way to build social proof and increase brand awareness. If someone likes your brand on Facebook, it will pop up in their friends’ newsfeeds and on your PPC ads. If your content is good enough, it will also be shared, retweeted and exposed to an audience beyond your own following. Sites like Facebook are also great for leveraging testimonials and ratings. Social proof shares the benefits of your business from the perspective of existing customers and assures prospects that your brand is trustworthy.
Social Media Contests
To expose your brand to a wide audience on social, try running contests. Ask followers to share a photo or video related to your business – and voila! New people are introduced to your brand and are coming to your page by word of mouth. Even if they don’t click through, they’ll see your name and logo becoming more aware and familiar with your brand in the process.
Referral Programs to Boost Brand Visibility
Rewarding customers for spreading the word is a widely used tactic to build brand awareness. You’ve seen it before. “Refer a friend and earn $10 when they sign up.” It’s a great way to have people share your message for you. Plus, you save advertising dollars and receive an endorsement from those who share out your brand.
Working with an influencer can get your name in front of a new audience and build brand awareness. Finding people who are passionate about your business, product or service is key to influencer promotions. People pay more attention to user-generated content and reputable influencers than content created by a company or brand. We’ve learned to ignore advertising to a large extent.
These 10 tips to better business branding will be sure to take your business to the next level. House of Zarya blogs will be coming up with one new post a month. See you on the next one. Thanks.