Why does every business needs a website?
If you own a small business, you may think that simply having a physical location is enough. There is no need to branch out, expand your reach and go online. However, this could not be further from the truth. There are more than two billion people around the world who use the internet and approximately 70% of them get on the web every single day. That number continues to grow. With that many people online, it only makes sense that having an online presence is an excellent way to reach out to some of those consumers. Your small business needs a website for a number of reasons. These 10 reasons show why your company NEEDS a professional website, no matter what size your business.
1. Increase Credibility
More and more consumers are using the internet to search for the services and products they want to purchase. Your business will be able to gain credibility when you have a professional website. Also, if you do not have an online presence, there is a high likelihood that your potential customers will be finding your competitors. If you already have a website but it is “home-made” and not meeting the standards, having it professionally redesigned will provide your business with a professional online image that will inspire even greater confidence in your product or service.
2. Reviews & Testimonials
Over 90% of consumers indicate they check online reviews before deciding to buy. Having a website allows you to add testimonials and link up to positive reviews of your business. This can influence whether a customer ultimately decides to do business with you or with a competitor. Having a website also allows you to slightly control what information comes up first in search engines, as long as you practice strong SEO tactics.
3. Save you Money
As a small business owner you probably think you can’t afford a professional website, but it’s the other way around. You cannot afford 'Not' to have a professional website developed. In most cases, you can have a website created and then pay around ₹5000 to ₹10,000 per month to have it managed. When you compare this to a traditional newspaper ad, and the reach it offers, you can clearly see why this endeavour is so worthwhile. Compared with the cost of a newspaper ad, TV & radio commercials, mailshots, and print campaigns, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business.
4. Keeping Up with Competitors
If your competitor has a website, they will seem more credible than you. If they do not yet have a website, then take the lead by being the first to put one in place. Remember that people use the internet to search for business information in the same way they used to use printed phone books. They will turn to the internet first the majority of the time, and you’ll be ready and open for business online; when they do.
5. A Website is always ON!
If you have a website, it is available 24/7/365 providing convenience to potential customers. A website enables them to review your products and services when your store or office is closed. With today’s busy lifestyles and the number of people that look online for things they need, this is a huge selling point when they are making a purchase decision. The last thing you want is for a client to try and reach your company without success. If a person has a question or concern about your products and services, you want to make sure they can find out the right information. Putting a live chat feature on your website is a great way to ensure a customer is always able to get information.
6. Keep customers well informed.
A Website is an effective method to let your customers know what is new in your store or any special promotions that may be going on. Unlike a traditional print ad, which can become outdated quickly, your website will work to provide the most current news and information to your customers.
7. Showcase your Work
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique. Even though about 80% of purchases still happen in a store, many people have started a process called “web rooming” (the opposite of “show rooming”). This simply means consumers turn to the internet before making a purchase in a store. Not only that, but you can update your portfolio much more cheaply than a printed brochure. They want to do some basic research, and then they will go to the store armed with this knowledge. Even if you have a beautiful store, you need a website presence for this reason alone.
8. Lead Generation
The internet allows you to collect data from site visitors and generate leads. If you’ve ever had a presence at a local home show or similar trade show event, you know it can be both costly and not overly effective. However, you can have a presence online for a fraction of the cost; offer a free guide or download in exchange for adding prospects to a mailing list, and have an on-going way to stay in touch with the consumer. If you have a blog, you can tell which topics your site visitors are most interested in. This will allow you to write more content on that topic and draw in even more organic web traffic.
9. Target a Broader Market
No matter if you are offering services or products, your website will provide you with another location where you can sell them. When you have a product to sell, having an online storefront will be beneficial in reaching people all over the place. Putting the right marketing methods in place is the only way you will be able to attract a broader audience. With the help of marketing professionals, increasing website traffic will be easy.
10. Securing Your Brand Identity
At a minimum, you should reserve your domain name through a registrar and consider at least a basic landing page with your company’s contact information. Without this, you risk someone taking out your company name and creating a website around it. It may or may not be something you want your brand name associated with. Be the first one to grab the name and build the site so you control what is put out there with your brand name.
There are many reasons to create a website for your business. Consumers expect businesses to have a website these days, so you’ll be meeting expectations. In the process, you will gather some analytical data that will help you grow your business and take it to the next level. With the information here, you can see why having this type of presence is so important. It will ensure your customers can easily find you, any time of day or night. Chances are it will be no problem for your new website to generate enough business to pay for itself. Want to have the online presence but not deal with the hassles of creating and managing it. Leave it to us. Check out our membership plans where we handle everything for your business so you can put time in what matters; your business.